There are certain Facebook guidelines that a video creator on Facebook MUST know before even posting a content on their page. And because of this, Facebook has created several different guidelines to help users understand what is allowed and what is not for pages.
Facebook is not just a social media network. It is also a marketing platform for businesses and brands with millions of users and millions of Facebook pages. This is why it has updated its guidelines for pages in order to provide clarity and guidance about how to create and post videos on Facebook.
This article will explore the new guidelines for pages in terms of what types of videos you can post, when you can post them, and how to use them on your page.
#1 Community Standard
The Community Standards Policy contains both specific and general policies. Specific policies address issues like violence and self-exposure while general ones talk about bullying, hate speech, nudity, spamming, fake accounts etc.
The Community Standard Policy doesn’t directly affect the monetization of a page. But multiple violations of the Community Standard can affect it. Community Standard can be categorized into different subjects.
Behavior related to violence and crime
- Violence and instigation
- Dangerous Persons and Organizations
- Cooperation to cause harm and spread crime
- Regulated goods
- Fraud and Deception
- Suicide and self-harm
- Sexual exploitation
- Improper use and child nudity
- Adult sexual exploitation
- Bullying and Harassment
- Human exploitation
- Violation of privacy and image privacy rights
Honesty and Accuracy
- The authenticity of the account and the real identity
- Cyber security
- Dishonest behavior
- Fake news
- Controlled media
Respecting Intellectual Property
Content-related requests and judgments
#2 Content Monetization Guidelines
Not all content are created equal. Not every piece of content in Facebook is suitable to be monetized. That is the reason why Facebook has the Content Monetization Guidelines.
Content Monetization Guidelines covers all the type of content that is not eligible for monetization or may have limited monetization. Below are the list of some of these contents.
Content presented in this kind of format is not eligible to be monetized.
- Still image video
- Still image poll
- Picture slideshow
- Loop video
- Text editing
- Embedded ads
There are certain behaviors that are not allowed by Facebook to be monetized, such as:
- Cheating or taking unfair advantage
Restricted category means content that is not really prohibited but can experience reduced or limited monetization because of its theme. Most of the time the reason is because advertisers will not put their ads in these kinds of videos.
- Controversial social issues
- Tragedy or conflict
- Inappropriate activity
- Sexual or sexually suggestive activities
- Harsh words
- Violent content
The following types of content are not eligible for monetization. I think the reason for that is obvious. So if you are planning to create an income from your Facebook page, refrain from making fake content.
- Misleading medical information
You can read more about Content Monetization Guidelines in Facebook’s site.
#3 Partner Monetization Policy
Before your page, event, or group is allowed to monetize on the Facebook platform, you must adhere to the Partner Monetization Policy. It is the first policy that can directly affect your monetization status. So it is advised that a video creator will read, understand, and follow these policies.
Here are the rules for Partner Monetization Policy:
- Create content that allows monetization.
- Residing in an eligible country.
- Follow Facebook’s Content Monetization Policy
- Share real content.
- Share original content.
- Make money by engaging properly.
- Comply with Facebook’s payment terms.
- Follow the requirements for pages, groups, or events.
- Build a trustworthy identity.
- Connect with entities that comply with Facebook’s policy.
- Follow the rules for politicians and governments.
Read more about Facebook’s Partner Monetization Policy. You’ll need it if you want to be earn in Facebook for a long time.
#4 Content Distribution Guidelines
The Content Distribution Guidelines is a new addition to the policies that Facebook is imposing on its platform. Distribution is the way that Facebook is showing a page’s content on their platform. It is important because it determines how many people can actually see your post.
The Content Distribution Guidelines filters low-quality content and downgrade them or limits their exposure on Facebook’s platform. As a content creator monetizing on Facebook, your job is to post original and high-quality content that your audience will likely enjoy.
These are contents that are considered low-quality and can have limited distribution:
- Deceptive website to click
- Clickbet link
- Comments that are likely to be reported or hidden.
- Engaging Content
- Links to suspected cloaked domains
- Links to websites that ask for more user information than necessary.
- Experience browsing low quality content
- low quality reviews, events, or videos
- Pages that are predicted to be spam
- Exaggerated health content and commercial health posts
- Domains with very little original content
- Content that fact checks indicate misinformation
- Fraudulent sharing
- Links to available domains and pages. High “click difference”
- News articles that do not show the author transparently.
- Posts from publishers that are not widely trusted by the masses.
- Pages that has posts from spoof content syndication.
- Posts from people who share content to a large number of groups.
- News articles that are not original
If you want to learn more about being a Facebook content creator. Here are a few more articles you can read on.