One of the most basic thing that a new and seasoned content creator must know is how to plan content for a certain period of time. Using a content calender is going to be the technique you can use so you don’t burn out in creating those contents. So in this article, let me tell you the five reasons why content calendar and planning is important for creators like you and what content calendar you can use to plan your content.
What is Content Planning?
According to Hootsuite,
Social media content calendars are the best way to plan and organize upcoming content.Hootsuite
Having a social media content calendar will not only make your life much easier as a content creator, but it will also make it more relaxed. But why would having a content calendar make your life more relaxed, you say? Well, let me tell you five reasons why content calendar is beneficial for you.
Why do you need a content calendar?
Having a content calendar will organize your content. You’ll be able to fill out your schedule posting in an organize manner. Knowing when to fill and what content to fill on certain dates.
Seeing a visual representation of your content, you can easily see if there are things missing or that you need to change.
2. So you’ll not forget a holiday.
As a content creator, have you ever been in a situation where you just remembered that tomorrow is an important holiday or there’s a big event happening in your space? You know your viewers have to know it, but you forgot to make a post for that?! So you scramble to make one for every social media accounts that you have. That’s pressure, isn’t it?
Making a content plan and calendar where you can plan content well way in advance is a good idea for these kinds of scenario. You will feel relaxed knowing that you’ll never miss a holiday or any special event again.
3. You’ll constantly have content even if something unexpected happens.
There is no sure thing in this world. Even though you plan everything out well, there are times when unexpected events happen. That’s also true when it comes to creating content.
When you have a content calendar planned out in advanced, you’ll never worry if something goes wrong. Some example of this are an emergency or unexpected scenarios that will prevent you from making content. So aim for a minimum of one week of advanced content to a month so that you can cover for any unexpected events.
4. Helps in making your page reach consistent.
When you are not pressured in doing your social media content every day but you still get to schedule even just one content a day, it helps with your page’s reach.
With a content calendar for, let’s say, a month, you are guaranteed to have regular post on your social media account. It will be a big help for a consistent reach for your page. That’s one good reason to have a content calendar for your page.
5. You’ll make less mistake.
When you are not pressuring yourself to make each content every day, you make less mistake . Because you can plan your content in advance, you also see if there are any mistakes in the copy or the graphics in advance. This way, you get to do some editing before they are posted.
What tools can you use as a content calendar?
If you’re looking for a free content calendar, you can always use a Google Spreadsheet. (Microsoft Excel if you have MS Office) When you have a Google account, you automatically have your own Google Drive where you’ll have access to the different Google softwares such as Word, Spreadsheet, Sheet, Forms, etc.
Doing your own content calendar in an Excel sheet is a little bit more time consuming. But it will be much more beneficial for you and your page at the end. Just make sure your content are aligned to your page’s niche. If you want to know more about niche, you can read it here.
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If you are an avid user of Canva, then you’ll want to upgrade to Canva Pro to avail of their content calendar. It’s easy to make your graphics in Canva and directly schedule them to any of the available social media accounts.
Here are five benefits of Canva’s Content Calendar:
- You can schedule to 9 different platforms from Canva itself. Social media platforms included are:
- Instagram Business
- Facebook Page
- Facebook Group
- LinkedIn Profile
- LinkedIn Page
- Plan, design, publish your social media content directly from within Canva Pro.
- Save time and avoid dealing with multiple platforms.
- No need to download and reupload your design into your social media channels.
- Go back to scheduled post to edit them on the fly.
I hope this article helped you in making your work as a content creator much easier. If you have any questiona about social media management or monetization, please feel free to ask them int he comment box.